RS Group continues global brand

He extended footprint of the globally respected RS brand elicits exciting new opportunities for stakeholders worldwide

LONDON, UK, February 6, 2023 - RS Group plc (LSE: RS1), a global omni-channel provider of industrial product and service solutions, today announced the rebrand of its main trading brand in the Americas, Allied Electronics & Automation, to RS. The rebranding is RS Group’s latest effort to consolidate the product offer, service portfolio and proven experience of its trusted global brands under a single unified RS brand identity.

Customers extending from small single-site businesses to global multi-site companies will continue to enjoy access to a broad and deep range of more than 750,000 stocked industrial and electronic products and a wide portfolio of service solutions for design, procurement, inventory, and maintenance. The increased global collaboration enabled by the rebrand will also elicit new opportunities to help customers overcome challenges and further enhance the company’s user-friendly, technology-enabled customer experience across the region.

David Egan, Acting CEO of RS Group plc, commented: “Extending the RS brand in the Americas is an exciting milestone for the Group and for our people who can now truly feel part of one brand, one team and one culture. As we continue to bring our businesses together under one strong, unified global brand, we see greater opportunities for us to unlock our global efficiency and enable scalability to help deliver our journey to greatness.”

The continued unification of the RS brand will present opportunities for the Group to increase its share of a large, fragmented market, drive continued market outperformance, and accelerate organic growth. The increased global collaboration will also fuel environmental, social and governance (ESG) initiatives aimed at creating a more sustainable and inclusive world,

About RS in the Americas
In the Americas region, RS (formerly Allied Electronics & Automation) supplies more than three million industrial and electronic products from more than 650 trusted suppliers. The product range includes more than 240,000 ready-to-ship products in categories extending from automation and control equipment to interconnect, passive, active, and electromechanical components and more than 80,000 high-quality, competitively priced RS PRO products, the own brand of RS.

RS also offers a comprehensive suite of services and tools including the industry’s largest collection of 360º product images, an extensive range of 3D CAD models, more than 1.1 million up-to-date datasheets, a highly experienced technical support team, and kitting, bagging, and labeling services. In addition, RS publishes a series of expert advice articles, interviews, and podcasts crafted to place critical industry knowledge and expertise at its customers’ fingertips and help them identify product and technology solutions as unique as their businesses.

RS Integrated Supply also operates in the Americas, delivering integrated global supply solutions that cover outsourced procurement, storeroom management, and transactional processing services for the maintenance, repair, and operations (MRO) and original equipment manufacturing (OEM) industries.